Two US graduates from Brown University, Julie Sygiel and Eunice Png, have founded lingerie label Sexy Period, which caters for potential leakage during a woman’s menstruation.
The range, which two years to develop, seeks to combine fashionable design with leak resistant technology.
It features three styles, Blossoming Beauty, Simply Stunning and Friday Night Fabulous. The pants come in bikini, hipster and ‘cheeky’ shapes.
The five hundred products launched earlier this year, as part of a preview sale, have already completely sold out.
View Sexy Period's promotional video:
Jul 29, 2011 , UK
I think this product is pretty awful tbh - I don't like the styling at all. Worst of all is the brand name! Maybe there is a market for it with some consumers, but it gets the thumbs down from me.