Arlene Philips has announced that she will be designing a lingerie collection for online retailer Marisota.
The former Strictly Come Dancing judge, 68, already has a range of dresses, tunics and trousers that is sold exclusively through the e-store.
She models a series of the fashion items herself on the website and reportedly would not rule out similarly promoting her lingerie designs.
During the launch of the Your Personal Best campaign to encourage over 55s to stay active, she told The Sun: "You’ve got to show people what you’re wearing. Why not?"