Bianca Miller, a runner-up of last year’s The Apprentice, has officially launched her hosiery business despite losing out to Mark Wright on a £250,000 investment from Lord Alan Sugar.
Since coming second on the BBC show, Miller has been working hard to establish Bianca Miller London, which aims to redefine the word ‘nude’ with a range of hosiery to suit all skin tones.
Miller commented: “Our proposition is unique because we offer a full assortment of skin-toned hosiery for all women and thus we are perfectly placed to change the retail landscape for hosiery by empowering women through diversity.”
The initial offering will be tights and lace hold-ups, with the collection extending to other complementary products on an evolving seasonal basis.
What was conceived as a high-end brand will now be aimed at the high-street, with gloss sheen tights in eight nude tones set to retail at £12 a pair.
“The colours have been carefully developed based on extensive research to adequately cover an array of skin tones, the density of the material means our unique eight shades would suite over 30 skin tones,” said Miller.
Bianca Miller London intends to build on the direct enquiries from viewers of The Apprentice 2014, where the brand proposition was viewed by over 120 million people worldwide.