APM Agency has added three new lingerie and accessories brands to its portfolio.
The company has partnered with Canada’s Coconut Grove Intimates to distribute Splendid Intimates, Underella by Ella Moss Intimates and Maidenform Solutions in Europe.
UK retailers have responded well to the brands’ AW15 products, according to APM, with House of Fraser set to launch Maidenform Solutions into stores early next year.
David Finlayson, APM director and founder of the Lingerie Edit commented on the partnership: “Irene Douglas of The Collections will be handling Irish accounts for me and I plan to be exhibiting at the Paris show in July to start the European rollout. I’ll be the European Master agent for Coconut Grove and will be looking for local agents in all the territories.”
Coconut Grove Intimates owns an assortment of brands which sell in key retailers around the world. The group also manufacturers private label products for Marks & Spencer, Boux Avenue and House of Fraser.
In a seperate deal, APM Agency has also taken on swimwear from British brand Little White Lies, which will be shown to buyers at the Lingerie Edit in January.