Luxury label Agent Provocateur is set to attend new charity show Lingerie London, this October, where it will take to the runway for the first time in five years.
Lingerie London was founded by the Seven Bar Foundation in partnership with leading event and lifestyle management agency Total Management.
The debut Lingerie London show follows successful events in Miami, in 2009, and New York, in 2010.
The occasion will bring together couture lingerie designers, Agent Provocateur and latex designer Atsuko Kudo, for an exclusive fashion show and gala at the Old Billingsgate on the 24th October 2012.
Active since 2005, the Seven Bar Foundation aims to bring a sustainable solution to poverty by empowering women, using the pink bars ‘ladder’ icon as its symbol. The Foundation brings awareness to the meaning of its ladder icon via its luxury lingerie shows and then licenses the ladder icon to create cause-marking campaigns, with major companies driving consistent funding to microfinance.
Seven Bar Foundation founder Renata Mutis Black said: “We believe in giving underprivileged women a break. Everyone can recall that one person who gave them their first break. In microfinance, women are accountable for the loan and repayment; they feel empowered and often are, for the first time, part of a credit rating – validating them in business. With the low interest rate, the repaid loan size increases to help a greater group of women. It is also the first time they send their daughters to school breaking the cycle of poverty for their families.
“The Lingerie shows are not only a way of bringing awareness to microfinance but they enable us to re-direct the power of the luxury, fashion and beauty industries to fuel microfinance, empowering women and enabling self-sufficiency – which ultimately gives them a ‘hand up, not a hand out.’"
Mutis Black decided to develop the Foundation’s microfinance initiative after she witnessed the destruction of the 2004 Tsunami. Whilst helping to rebuild the villages devastated by the catastrophic flooding, Renata was reportedly approached by a woman who asked ‘I know you have money and I don’t want it, but why don’t you teach me how to make it myself?’
The encounter inspired Renata to grow the Seven Bar Foundation to help consistently fund microfinance projects, thereby allowing women to become self-sufficient.
To date, the Foundation has helped more than 3,000 women across the globe, by raising over £238,000 for microfinance projects, and Mutis Black hopes to nearly double this figure with her latest Lingerie London project.