The holy grail of shapewear that not only sculpts and supports, but also arrests ageing, slims and tones, has been developed and delivered, according to researchers.
Several research departments from fabric and cosmetics manufacturers updated intimate apparel brands at Interfiliere in Paris this month on advances in cosmetic textiles with anti-ageing, moisturising and firming properties.
Cosmetics companies Nurel, Blondel Cosmetiques and Dermascan joined fabrics specialists Eurojersey, Dogi, Skin’Up, Lytess and Simone Perele and the Interfiliere symposium to present their latest advances.
Several of the speakers presented the latest findings of scientific research. Eurojersey stated that after 28 days of wearing its A-More fabric with infused firming cream, 95% of women noticed a real difference and 76% reported genuine benefits.
Dogi revealed that two major intimate apparel brands have placed large orders for its Winn Firming and Winn Slim ranges of cosmetic textiles. The company’s marketing manager, Sergi Domenech, says that cosmetic textiles will revolutionise lingerie in the coming years. “If you look at the last 15 years, the most remarkable innovation for consumers was the arrival of microfibres, which were softer and less aggressive on the skin. Cosmetic textiles are the next step in this revolution,” she suggested.
Skin’Up claims to operate France’s leading laboratory for cosmetic textile research. Its latest fabrics use millions of microcapsules containing a concentrated formula rich in slimming elements such as extracts of seaweed and safflower seed oil. Its latest innovation is an indicator on its fabrics that gradually fades as the oils deplete. It is then possible to ‘refill’ the cosmetics in the textile using a spray. The company’s research found that wearing its Bodywave garments reduced the size of women’s hips, waist and thighs in one-third of users.