Ann Summers ventures into activewear

British lingerie retailer Ann Summers has launched its debut line of activewear, with a sexy twist.

The new range is made up of leggings, tops, cover-ups and tracksuits with a playful spin on typical workout attire.

Sexy design details include wet-look material, bold prints, fishnet inserts and trend-led slogans.

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“We wanted to enter the active and loungewear space with attitude. We are encouraging women to feel sexy when they exercise, and to celebrate the hard work they put in to their health and fitness,” Ann Summers said in a statement.

“The range is designed to inject a little fun into workouts and can also be worn as part of your everyday outfit.”

The active collection is now available in selected stores and online. Prices start at £20 and many are available in sizes 8-22.



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