Vicky Pattison will not be renewing her swimwear modelling contract with Ann Summers despite reports to the contrary.
National newspapers have reported that the reality star has been confirmed as the face of Ann Summers’ swimwear campaign for the second summer in a row.
But these news stories were based on unofficial stories and are untrue, a spokesperson for Ann Summers told Lingerie Insight.
“Unfortunately, these news stories regarding Vicky as our face of SS17 swimwear campaign, which circulated over the weekend, have been based on unofficial sources and are untrue as we aren’t using a face for swimwear this year.”
One report by The Sun revealed that Pattison had been selected by the brand after sparking a 150% rise in sales as the face of the retailer’s swimwear campaign last year, but this information is also false.
“Although the Vicky swimwear campaign last year was a huge success, this figure, again has come from an unofficial source,” the spokesperson added.