Ann Summers is the most searched for lingerie retailer on Google

Ann Summers has topped a list of the most searched for online lingerie retailers in 2016.

The British retailer is ranked the highest when it comes to organic Google searches for women’s lingerie in a new report conducted by SEO and digital content experts Inside Online.

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Searches for Ann Summers in the 12 months to February 2017 grew 6% to 18,229.

Lovehoney was ranked second in the list with 16,422 organic searches, a growth of 11% on February last year.

Figleaves and Victoria’s Secret came joint third on the list, with 15,074 searches, but their growth rate dropped 10% on last year.

Overall, organic Google searches for lingerie retailers grew 29.8% in the 12 months to February 2017.

Intimissimi’s UK website saw the biggest growth in organic searches in 2016, with 943 searches, up 295% on 2016.

The second-fastest growing online lingerie retailer was Belle Lingerie, with 1106 searches, compared to 302 in 2016.

Belle Lingerie launched a new website in 2015 and has since seen its sales increase by 23%.

The retailer was closely followed by UK Tights, with 4,235 organic searches, up 260% on last year.

LINGERIE

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