Ann Summers returns to profit in 2015

A major refurbishment programme has helped Ann Summers return to profit after a troublesome 2014.

The lingerie retailer has reported a £1m profit for the year to 27 June 2015, up from a loss of £3.9m a year before as sales climbed 7.6%.

Ann Summers refitted 18 stores in 2015, which significantly outperformed the rest of its estate, according to CEO Jacqueline Gold.

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“We plan to refit the remainder of our core portfolio over the next three years,” she added.

Ann Summers’ ecommerce sales continued to grow in 2015, supported by the introduction of the click and collect service and its successful partnerships with eBay and Amazon.

“We have also progressed and successfully launched our new web platform, which is showing promising results,” said Gold.

“Further online growth has been achieved through our new wholesale partnership with ASOS, which is thriving and will continue to be a significant part of the business that we will continue to drive forward.”

Sales growth has also been driven by the successful Everyday Sexy lingerie campaign, endorsed by TV personality, Sam Faiers.

This was followed up by the launch of Ann Summers’ swimwear range fronted by reality star Jess Wright, which “more than doubled” sales in this category, according to Gold.

“We have also seen vast developments in our brand campaigns, helping us maximise success at key points in the year, such as Christmas and Valentines, along with giving our customers a consistent brand message wherever, and whenever she shops with us,” she added.

In 2016, Ann Summers will launch the ‘Rabbit’ dating app and a six-part ITV series based on the early days of the Ann Summers Party Plan is set to air in the summer.



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