Ann Summers premiers raunchy Christmas ad

The British high-street adult company Ann Summers will premier its Christmas advertising campaign tonight on ITV2, in the first break of the live edition of The Only Way Is Essex, at 10.15pm.

The advert, entitled "Christmas For Grown-Ups", will air again after 11pm in what the company describes as an "even steamier" edition, which will point them to the Ann Summers website for the uncut version, which was deemed too explicit for TV.
 

The 20- and 30-second slots will be shown across channels including E4, ITV2, Film4 and Film Music in the weeks up to Christmas.
 

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The company describes the spot as "the sexiest ever Christmas TV advert".
 

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