Ann Summers has become the latest lingerie player to pledge its support for breast cancer awareness charity, CoppaFeel!
The partnership was launched in line with Breast Cancer Awareness month and focuses on CoppaFeel!’s crucial message of the importance of knowing your body and checking regularly for changes.
Ann Summers’ new #ShowThemSomeLove campaign was launched last night at the retailers’ Westfield Stratford store, where celebrities including Sam Fairers and Ashley James were on hand to help with fundraising efforts.
“At Ann Summers we love boobs all year round. By proudly supporting CoppaFeel! we hope to generate awareness, raise money and remind women to routinely coppafeel,” the retailer said.
Other lingerie companies to have announced their support for the charity include Gossard, Panache, Curvy Kate, Petits Bisous, Tutti Rouge and Lepel.