Ann Summers opens Pleasure Emporium

Lingerie and accessories retailer Ann Summers has announced the launch its Pleasure Emporium, a dedicated online store featuring a series of ‘innovative and exclusive’ sex toys.

The website will go live on National Orgasm Day which, this year, falls on July 31. In celebration of the launch of the Pleasure Emporium, Ann Summers is treating fans to ‘the ultimate orgasm with the introduction of its new, £10,000, 24 karat gold Lelo Inez vibrator.

The ‘quiet and discrete’ product operates for four hours on two hours worth of charge. It includes five stimulation modes, from soft flutter to intense pulsation

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The Lelo Inez vibrator will be on display at Ann Summers’ Westfield Stratford store tomorrow, from 9am, for one day only. Special in store treats and goody bags for the first 100 customers are up for grabs.

Demand for the product is reportedly already high, with a waiting list that has been open since May 2012





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