The voucher and price-comparison site Voucher Comparison.com has reported that Ann Summers has been the most searched-for retailer on its site in the run-up to Christmas so far.
With 27,229 searches for voucher codes to use on the Ann Summers website, the brand is far ahead of Currys, which comes second in the list with 23,944 searches.
Perhaps inevitably, VoucherComparison.com has attributed the surge in searches in part to the Fifty Shades of Grey trilogy, as well as the tough economic climate leading customers to seek deals on luxuries such as lingerie.
“It makes sense that Ann Summers was the most searched-for retailer in the run up to Christmas so far on VoucherComparison.com,” said Dominic Yacoubian, CEO, VoucherComparison.com. “Ann Summers Tycoon and Jacqueline Gold recently announced that the racy Fifty Shades of Grey trilogy has led Ann Summers’ sales to grow by 78%.”
“What is significant about the fact that Ann Summers was the most searched for retailer when it comes to voucher codes is that consumers are making the luxury of lingerie a priority this festive season, but need a little help affording it.”