Ann Summers looks to expand online empire in new marketing deal

Jessica Wright in Ann Summers’ 2016 campaign

Lingerie retail giant Ann Summers is looking to increase and further improve its digital presence with the appointment of a specialist digital marketing firm.

Bring Digital were awarded the brief to handle Ann Summers’ online marketing and it will be tasked with both promoting the brand online and increasing the number of customers with campaigns.

The agency will work alongside Ann Summers’ internal team in an effort to make 2017 a killer year for the retailer.

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Ann Summers reported recently that online sales had already jumped 54% over Christmas and now it is targeting even more growth this year.

On the appointment, Marek Laskowski, retail director at Ann Summers, told The Bolton News: “We were really impressed with the enthusiasm and knowledge David [Bring Digital MD] and the team displayed during their pitch. We look forward to getting started on our new campaigns working closely with the agency.”

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