Intimate apparel retailer Ann Summers has launched a new range of bum and bust boost pants, titled Exaggerate.
The company claims the products will provide the appearance of bigger curves, enabling the wearer to follow in the figure of Kim Kardashian, Beyonce and Kelly Brook.
They have been specifically designed with smooth clean lines and ‘super’ enhancing inbuilt pads for the bum and bust.
The enhancing briefs work to lift and shape the bum area, giving a curvier and more defined form, whilst the bra expertly boosts boobs by up to a cup size.
The Exaggerate range will be stocked in all 150 Ann Summers stores nationwide, as well as on the retailer’s website.
Pricing ranges from £22 for a pair of bum boosting briefs to £30 for a cleavage enhancing bra and £50 for a cami suspender.