Ann Summers joins forces with Superdrug

Superdrug have teamed up with Ann Summers to stock a range of the lingerie retailers sex toys and accessories.

Superdrug will stock a selection of sex toys, ‘sexcessories’ and essentials including the best-selling Rampant Rabbits (from £49.99 RRP), Jiggle Balls (£18 RRP) as well as fun, novelty items such as the Milk Chocolate Body Paint (£5 RRP) and Edible Lubricants (£8 RRP).

Ann Summers brand director, Fiona Davis said: “We are very excited about this new business partnership with Superdrug, and the fact that customers will now be able to pick up their cosmetic essentials, as well as a little something exciting for the bedroom.

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“Following the Fifty Shades phenomenon, sex toy sales have shot through the roof – so it appears we’re all intrigued and broadening our mindset when it comes to sexual enhancement. We’re delighted that our best-selling products – such as the Rampant Rabbit and our innovative range of ‘sexcessories’ – will now be accessible to a wider audience.”

Melanie Wilson, Superdrug’s head of health commented: “This new range will give our customers the chance to browse and buy this product category in a comfortable and convenient environment, both in store and online.”

The range, which will sit within the existing sexual health and wellbeing section of the store, will be available in 25 Superdrug stores nationwide from March 27 and will also be available to buy online.

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