Ann Summers has announced its launch on online fashion retailer ASOS.com as part of its long-term strategy to open its lingerie collections to international trade.
The partnership comes after the brand successfully teamed up with Ebay international and Amazon UK last year, and is set to broaden the distribution of the brand’s products to both new and existing customers.
The aim is to extend its multi-channel offering and improve its service proposition.
The Ann Summers’ collection now available on ASOS.com consists of brand new lingerie styles Rhea, Sheer and Lena, as well as hand-picked nightwear and hosiery.
Prices range from £14 for a Sheer thong to £85 for the Saffron lace robe in black.