Ann Summers chief executive Jacqueline Gold has apologised after a joke tweet that she posted, this morning, appeared to confirm rumours that the Olympic arena would be re-named the Ann Summers stadium.
A story appeared in The Sun and the Daily Mail today asserting that West Ham United chairman David Gold chairman, who owns the lingerie and sex toys retailer, told fans his company is in the running to be the stadium sponsor.
The club is expected to move into the stadium after next year’s Games.
In response to the story, Gold wrote on her Twitter page ‘Good Morning Tweeters 😀 The Olympic arena may be called Ann Summers stadium – The Sun.’
She later added: ‘So rumours are the Olympic Stadium might be called the Ann Summers Stadium. What do the #westham fans think of that or what would u prefer?’
The tweets, which were posted in the lead up to a radio interview with Vanessa Feltz on BBC London, quickly became a talking point with fans on Twitter.
Just hours after her first tweet, Gold corrected her gaffe, writing: ‘Sorry if I got a few knickers in a twist this morning with rumours of the Olympic Stadium being named Ann Summers.
‘OS naming rights will no doubt go to a world international leading brand… My father never said it. A fan suggested it at a forum, everyone laughed & the papers twisted the story.’