Anita wins red dot design award

Lingerie and Swimwear specialist Anita Dr. Helbig has been given the red dot design award for outstanding design quality for its high level ‘momentum’ sports bra.

A high profile jury awarded the brand’s ‘momentum’ high level sports bra the award in recognition of the high design quality of the model, which provides effective support for sportswomen during high-intensity sporting activities.

Red dot design awards initiator Professor Dr. Peter Zec said: “As always, our jury examined the submitted products extremely critically. The quality of design clearly won through during the judging process and new, truly creative solutions were also rewarded. Both criteria are not only the benchmark for good design but also for potential market success.”

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On July 4, 2011, more than 1,000 guests will be applauding this year‘s winners in the Aalto-Theater opera house in Essen.

After the ceremony, the ‘momentum’ will join the other prize-winning products in a four-week special exhibition in the red dot design museum which is open to the public.



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