Anita sports bra wins Red Dot award

Anita has announced that its sports bra, dynamiX star, has been selected as a winner in the Red Dot Award: Product Design 2014 competition.

Designed by Katrin Prillwitz, the sports bra features an X-shaped back to reduce movement during exercise.

Its concealed, moulded cups, lined with hydrophilic terry cloth, are separated by a transparent mesh which serves to keep the skin dry.

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The stabilising underbust band and newly developed, ergonomically shaped straps are extra-wide and sit further away from the neck on the shoulders which prevents tenseness.

Dr. Friemel, managing director of marketing and sales at Red Dot said: “Anita, with its Active sports bras a market leader in the worldwide specialized trade. The ‘dynamiX star’ is a clear sign that Anita stands out to other manufactures by a brilliant high-tech quality as well as a dynamic feminine design.”

Anita will be handed the Red Dot award at the Aalto-Theatre in Essen on July 7, 2014.




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