Anita Active has witnessed an unprecedented demand for its DynamiX Star sports bra among retailers, with pre-orders exhausting planned stock levels.
The September launch will go ahead as planned and stockists who pre-ordered early will still receive their orders ready for this date, the brand said.
The next wave of orders will be sent out in November to allow the production team time to replenish stock levels.
“Anita is thrilled with the response and credited the bra’s success to the fact that it won the Red Dot Design Award this year and the popularity of new limited edition colourway, Peacock,” Anita Active said in a statement.
Designed by Katrin Prillwitz, the DynamiX Star bra features an X-shaped back to reduce movement during exercise.
Its concealed, moulded cups, lined with hydrophilic terry cloth, are separated by a transparent mesh which serves to keep the skin dry.