Angela Knight launches bespoke packaging

Leading international bra fitter Angela Knight has unveiled four types of bespoke packaging in her question to “exceed client expectations”.

Speaking of her move into new styles of gift wrapping, Knight said: “Traditionally, we’ve always hand-wrapped each purchase before placing it into a beautiful Angela Knight branded boutique bag.

“However, we decided it was time to upgrade our offering and move towards an even more refined packaging experience.”

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Knight has consulted packaging experts BoxMart for the collection. Currently BoxMart has clients including The Dorchester Hotel and Selfridges for whom it creates special packaging.

BoxMart has personally designed a collection of four rigid boxes which fit purchases from Angela Knight, whether “a pair of suspenders or pair of silk pyjamas”. Knight promises that ever purchase will be gift wrapped to perfection.

The gold Angela Knight logo is embossed onto each lid and BoxMart also supplied delicate pink tissue paper and satin ribbons to allow the team to hand-finish each gift box. As a little extra, Knight will add a sugar mouse and rose quartz crystal to each box. Rose quartz is said to symbolise love and romance.

Angela added: “It’s essential that our online clients experience the same personal charm that each boutique client enjoys. Our beautifully made new gift boxes help us do just that by highlighting our quality service and personal approach to each individual client.”

To further enhance the presentation of internet orders, each box is hand-wrapped in traditional brown parcel paper and sealed with deep red wax.




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