Anastasia wears Hanro in Fifty Shades of Grey

Cinema-goers attending the first public screening of Fifty Shades of Grey today will see leading character Anastasia Steele wearing underwear from Hanro.

Costume designer Mark Bridges chose simple cotton underwear from the Hanro’s basic range, Valerie, for actress Dakota Johnson to wear during a love scene in the hotly-anticipated film.

He told the Independent: “We see Ana’s underwear, it’s just white cotton panties and a bra but it’s the best possible white cotton panties and bra, it could be that it’s got a lovely little lace trim from the brand Hanro, but it’s very simple."

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Hanro has long been a go-to underwear brand of costume designers and the Hollywood elite. The brand’s most memorable pop culture moments include a scene in The Seven Year Itch, where Marilyn Monroe’s skirt blows up to reveal her Hanro French knickers.

The Swiss label has also made vests worn by Nicole Kidman in Eyes Wide Shut.

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