Michelle Mone has signed Essex star Amy Childs as the face and body of her Bra Queen collection, designed exclusively for supermarket giant Tesco.
A former star of popular ITV show The Only Way is Essex, this is Childs’ second foray into modeling intimate apparel.
She fronted a Valentine’s campaign for swimwear and lingerie brand By Caprice earlier this year.
Childs said: “I actually feel like a queen wearing Michelle Mone’s new Bra Queen collection and I’m so excited to be the face of the campaign for Tesco.
“There’s a style to suit whatever mood you’re in and it’s affordable so you can have a different one for every day of the week. I love wearing great lingerie as it makes you feel amazing underneath and in Bra Queen I feel like royalty.”