Amoralia to launch "biggest-ever" collection

British maternity lingerie brand Amoralia said it will unveil its biggest-ever collection for AW14, with a focus on style and comfort.

The brand, which plans to make 2014 a “landmark year”, will introduce a luxurious satin and microfibre collection called Luna and a sports-luxe nightwear range.

Mix-and-match loungewear and second skin collections will continue in a new colourway, aubergine.

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Founded by Jules Canterbury in 2005, Amoralia has scored celebrity fashion photographer Dan Kennedy for its latest campaign shoot.

“I started the business back in 2005 and at the time of our launch we were the first luxury maternity lingerie company on the block. Things have changed since then but we love a bit of competition and it’s fantastic to add heavy-hitters like Dan to our team who can work with us in bringing our product alive,” said Canterbury.

“With their help we can put even more effort into what matters – our customers.”

 

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