Amoralia develops nursing bras with removable wire

Maternity brand Amoralia has introduced Allure, a new satin and lace collection featuring a removable flexi-wire.

The flexi-wire, which offers support whilst protecting delicate breast tissue, can be removed when the customer’s bust is ultra-sensitive, or for the first weeks of nursing, when their size is in constant flux.

Allure is available in ruby and pearl, a colour specifically created for the pregnant bridal market.

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“The shape, support, luxe detailing, pretty lace and gorgeous colour are perfect for women looking for a beautiful bra for this special occasion," said Amoralia founder Jules Canterbury.

Amoralia has also developed a new seamless collection for AW15.

Made in a soft modal/polyester mix, the collection includes a nursing bra developed in four sizes up to a 38G, a pre-and post-baby knicker and a sleep bra, which lifts up for easy nursing.

Amoralia, a British brand, celebrates its 10-year anniversary this year. The label now has 150 stockists in over 30 countries.



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