Breast care brand Amoena has teamed up with top-end swimwear designer Melissa Odabash to create a range of designer swimwear for women who have had breast cancer surgery.
The capsule collection, which launches at the London Swimwear Show on July 17-19, will help raise funds for breast cancer charity Future Dreams, with a portion of every sale going directly to the charity.
The launch will be supported by a marketing campaign fronted by Sky News presenter, former Olympic gymnast and ambassador of Future Dreams, Jacquie Beltrao, who has openly discussed her breast cancer diagnosis and subsequent surgery.
Commenting on the launch, Odabash said: “At the end of the day, women just want to feel great. These pieces are made from the same fabric as my main collection, in the same designs. The only difference is that some of them are just a little higher cut to offer the support and security that women want when they have had breast surgery.”
Amoena marketing manager Rhoda White said: “This collection is sassy, sexy and supportive – we’re very excited to be collaborating with Melissa Odabash to bring a designer touch to post-surgery swimwear and we think our retailers will be excited too.”