Amoena launches high-performance shapewear lines

Post-mastectomy lingerie brand Amoena has launched a new, high-performance shapewear collection.

The range, which runs part of the brand’s SS14 continuity collection, includes seam-free hipsters, control briefs in three different styles and a shape-smoothing slip.

The new collection also features two bras – one that appears to have undwerwires when it doesn’t, and another that aims to make underarm and upper back bulges disappear.

Story continues below

Amoena marketing Rhoda White said: “All women want to look sleek and streamlined. So we’ve added these silhouette-enhancing styles to our lingerie collection to give our customers the support they need, whenever they need it.”

“Whether it’s strapless bras, seamless briefs that taper to the body and are invisible under clothes, or wonder-workers like our new Magdalena bra that does for your top half what our control briefs do for your bottom half, this is a very ‘now’ addition to our core range. The bras can all be worn with a breast form too, thanks to their fine mesh pockets.”




Related posts