This summer will see swimwear label Mermaid in England launch its award winning Aquachange collection exclusively with Amazon.
The range was picked up by Amazon for its unique colour change designs and will feature in the launch of its new Holiday Shop as one of the retail giant’s premier swimwear brands.
Natasha Roy, creator of Aquachange swimwear and founder of Mermaid in England, said: “To be selected by Amazon as a premier brand is a huge thrill. Amazon UK is the ideal site to introduce the Mermaid in England brand and Aquachange swimwear to a wider audience. Our bikinis are designed to be exciting to wear, it’s all about having fun with the colour change effect and really showing off something unique; swimwear changes colour and pattern in water.”
The innovative designs are made in the UK and prices start at £30, with bikinis sold as separates for the perfect fit, and £72 for one piece swimsuits. The range of bikinis and cut outs include; the halterneck ‘Wild Side’ that transforms from hot pink to leopard print when wet; the silver cut out swimsuit ‘Vegas Baby’ that changes to zebra print and bandeau bikini ‘Bermuda Betty’ in red that changes to cute retro polka dot print in water. The full range of 22 colour change swimwear separates and is now available online at www.amazon.co.uk .
The new UK labels’ Aquachange swimwear was launched last year and has already won an award for design and innovation in the UK, as well as TV coverage both on local news and nationwide exposure on the Today Show in the USA.
Explaining how she came across the idea, Natasha added: “I bought a white bikini that had turned almost completely see through when wet, a totally embarrassing experience and a nightmare every girl dreads. This is when I came up with the idea to add a pattered lining to the swimsuit and change a design flaw into a design feature. No chemicals have been added to the fabrics so the effect never wears out or fades. The swimwear will return to the original colour as it dries out.”