US company Alvanon has launched a new series of plus size mannequins, targeting fashion designers, apparel makers and retailers who are looking to ‘better serve the apparel shape and sizing needs’ of fuller figure women.
The new fashion form is based on three dimensional body scans of thousand of fuller figure women, ages 25 – 45, from across North America and Europe.
Alvanon, Inc. president Ed Gribbin said: “Research shows that the plus size market sector offers huge potential for fashion brands and retailers in nearly all Western markets… For example, The National Center for Health Statistics in the US reports that 66 percent of women are now either overweight or obese. And research group Mintel reports that, in the UK, 80 percent of plus size women feel that too few stores offer enough choice for non-mainstream sizes.
“Two-thirds of women in America have plus-size body measurements or body shapes, yet only one-third are actually buying plus-size clothing today. Why the disconnect? Well, partly because plus size women don’t like the fashion selections available in their sizes, but mainly because current plus sizes don’t really fit their body shape well at all. These are compelling statistics. Brands looking to tap a large, ripe market are turning to the plus size segment for growth. Our new Global Plus Women’s Series of AlvaForm technical fit body forms will help them cultivate it.”
Alvanon, Inc. offers the Global Plus Women’s Series in sizes that are equivalent to US sizes 16 – 24, UK sizes 20-28 and EU sizes 46 – 54.
They are available in full, half and slack forms, and come as either fiberglass or soft forms.