Alterego brings Poland’s Ballerina to the UK

Alterego has taken on the exclusive distributor role for Polish brand Ballerina Hosiery.

Ballerina has more than 150 lines, which will all be held in Alterego’s UK warehouse and become available for immediate dispatch, with no minimum orders needed.

Alterego Operations manager Gareth Laycock said: “We have been trying to get Ballerina into our portfolio of brands for some time, we think that it has the best hosiery products on the market in terms of sublime quality.”

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“One of Ballerinas exciting new collections is called ‘Hush Hush’, and a range of very pretty hold-ups that through a patented process are infused with pheromones. The items themselves are beautifully packaged, and attractively priced, and we think they will go down a storm in the ETO market,” added Laycock.




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