Alterego has become the exclusive UK distributor for Israeli hosiery brand Zohara.
The brand, which is already featured on the shelves of many fashion stores in Europe, Australia, Canada and the US, made its first foray into the UK market this week when it was launched at the Moda Lingerie and Swimwear show in Birmingham.
Alterego managing director Alan Gordon Freeman said British retailers are delighted to be able to finally stock the label, which is known for its fashion-forward printed tights.
“There has been a wave of excitement over the fact that we have taken on the brand and are able to offer products on a ‘no minimum orders’ basis, and even free dropshipping.
“For shops and boutiques, there is plenty of point-of-sale material, and even stands.”
Moda Lingerie and Swimwear closes at 4pm today.