All Undone gains new stockists

All Undone, a British lingerie label specialising in bras catering for the smaller back size and larger cup size market, has secured four new stockists.

US-based retailers Journelle and Sugar Cookies boutique, located in New York, and Panties in Paradise, a new store launching in Hawaii, will stock the brand’s SS14 collection.

London boutique Dolci Follie, crowned the 2013 winner of the Independent Retailer of the Year at the UK Lingerie Awards, will also carry the range this year.

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All Undone founder Eva Philipps said: “Since our launch we have had a terrific amount of interest from the USA, so it’s fantastic to now have three great partners in this market. We’re also thrilled to be coming to the multi-award winning Notting Hill boutique, Dolci Follie, in 2014.

“Each of these boutiques offer a different experience to the customer and all feel a great match for All Undone and our unique brand vision, she added.

All Undone, based in Wales, was launched in October 2013.




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