Aliza Reger to launch swimwear in Debenhams

Lingerie designer Aliza Reger is expanding her Reger by Janet Reger range for Debenhams to include swimwear for 2012.

The new collection will be sold exclusively via the department store from mid next year.

The designer celebrated 10 years with Debenhams last year. At the retailers’s AW11 press launch in June, Reger told Lingerie Insight that she would be expanding her offering for SS12 and that she would not rule out going into swimwear or hosiery.

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“I think Debenhams has got it spot on,” Janet Reger said during the interview. “We are up every week, every week the figures are up on the year before.

“I work on a week by a week basis. I am sort of a fly by the seat of your pants girl.”



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