PR and celebrity management agency CAN Associates has been signed by Alexis Smith to represent the fledgling lingerie brand.
Alexis Smith is a rapidly growing business that specialises in stylish lingerie for women with large cup sizes and small back sizes.
Alexis Smith bras are designed especially for ladies with a small back/large cup size ratio and are suitable for natural and augmented breasts. Alexis Smith, the owner and designer for the eponymous brand determined that the challenging shape of her customers should not stand in the way of both a comfortable fit and a glamorous look.
Sales have surged since 2001, when TOWIE star Jessica Wright became the face of the brand and designed an exclusive lingerie range named With Love Jess, which featured on the reality TV show.
CAN Associates says that the Alexis Smith Autumn/Winter 2012 Collection will be on sale soon, and also hints that the brand will be reaching out to achieve better coverage in the UK high street retail sector.