Large cup and small back specialist Alexis Smith Lingerie has signed a retail contract with New Look.
The Only Way is Essex star Jessica Wright is the current face of the brand, which launched in 2010.
Awareness of the brand has soared since the reality star started modelling the label, with products regularly featuring in the national press.
On her new stockist, Alexis Smith Lingerie designer and managing director Alexis Smith said: “I am thrilled that the Alexis Smith brand will now be available on New Look online. New Look is one of the UK’s leading fashion retailers and both Alexis Smith and New Look share the same fashion forward customers. New Look online is a one-stop-shop for head to toe fashion and I’m delighted that we are a part of it.”
New Look will be stocking four of the labels sets on the designer section of its website, www.newlook.com.
The products will be available to purchase on the site from November 15.