Renowned French designer Alexis Mabille has designed a new male lingerie line for HOM Men.
The new capsule collection, HOM by ALEXIS MABILLE, seeks to bring together underwear and men’s prêt à porter, and pay homage to the human body in all its shapes and sizes.
Alexis Mabille said: "Right from the very beginning I have accorded great importance to underwear and beachwear in my men’s collections. After launching these evocative collections and meeting with the HOM team, we set up this amazing project to launch HOM by ALEXIS MABILLE on an international scale.
“This line presents a focus around male undergarments and a new way of living. It combines different cuts and colours with wearable, comfortable shapes but it is also fresh and new with a focus on sensuality. It has been a genuine pleasure to work with the HOM teams in developing an underwear collection that is close to my heart, both as a man and a creator."
HOM, which was founded in 1968, claims to have heralded the end of Y-fronts with its ‘fresh and up-to-date’ collections. It launched the first flexible cup briefs in its debut year and has since claimed to have been first to market with products including the gauze briefs, briefs without elastic waistband and the jockstrap.
HOMSPORT was launched in 1995, and in 1997 HOM released the HO1, which continues to be the brand’s best-selling product. Its latest collections, e.GO and Black Addict collections, were launched in 2009 and have reportedly been extremely well received by the ‘fashion conscious male’.
HOM by ALEXIS MABILLE will be unveiled June 23, 2011, during the Alexis Mabille Male Prêt à Porter show – Spring / Summer 2012.