Alegro Lingerie is set to launch its AW12 Collection at Salon de la Lingerie in Paris, this month.
The brand, which has previously focused on the North American market, will be targeting Europe for its next expansion stage.
Taking influences from precious stones and jewels, the new AW12 collection aims to reflects the deep richness of colour evoked from these minerals.
Lily, a continuity style, has new life breathed into it with the introduction of a fresh teal colourway, while Floral Waltz seeks to dazzle with gold underlay peeking through a rich plum lace.
Wholesale prices start at £10.50 for bras, which are available in a D to J cup. Deliveries can be made from stock on basics and from June onwards for fashion lines.