Alegro Lingerie has appointed AWG Brands as it new UK agent.
Alegro was launched in the USA more than five years ago and is now being introduced across the UK and Europe.
Styles have been created for ‘grown up women’ to enhance and embrace their shape whilst providing comfort, modesty and femininity.
The brand’s collections are designed to appeal to a broad range of customers and include padded, plunge, full cup and balconette shapes, covering C-J cups up to a 46” back.
Alegro Lingerie brand manager Karen Ellis said: “We are delighted that Gary Watson and Andy Wrench of AWG Brands, who until recently worked with Curvy Kate lingerie, will represent Alegro lingerie in the UK.”