Aldi’s first lingerie collection has gone on sale at the discount supermarket.
Having convinced Britain that the store can be home to select fine wine and cheese, it now expects women to trust it with their most valuable assets.
The collection includes lace bras, satin underwear and silky kimonos.
An underwear set, which includes a bra and pack of two briefs, costs £7.98. The entire range is available for just £17.97, the company says.
The range is available in a variety of colours, including cream floral, black and cream, and black and hot pink in sizes 8 to 18 and bra measurements 34B to 36D.