Aldi expands affordable lingerie lines with Valentine’s Day offering

Discount supermarket Aldi has unveiled an affordable premium lingerie range for Valentine’s Day after having launched its first collection last year.

It will be retailing matching bra and knicker sets for £7.98 from next Sunday, with hopes of targeting Valentine’s Day consumers.

The supermarket will be offering pink and black balconette bras and matching Brazilian-style kinckers, priced at £3.99 each.

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Aldi will also be offering lacy bralets with matching briefs and satin sightwear, all at discounted prices.

Tony Baines, Aldi’s corporate buying managing director, told The Mirror: “Our Valentine’s Day lingerie collection is set to rival other high-end retailers. There are some seriously stylish additions, this year’s range is one ­everybody can fall in love with.”

Rival discount retailer Lidl also announced last year it was launching cheaper lingerie.



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