Agent Provocateur celebrates women in its AW17 collection

Agent Provoacteur AW17

Luxury lingerie brand Agent Provocateur has launched a campaign solely designed by women, to drive its AW17 collection.

The campaign is shot by fine artist and photographer, Amanda Charchian, who appears as a subject as well as a curator in the series, alongside friends and Agent Provocateur favourites Daisy Lowe, Tali Lennox and Solveig Mørk Hansen.

A spokesperson from the brand said: “The series of intimate portraits reflects a caught glimpse of women’s strength, sensuality and artistic ambition behind closed doors: the trio shoot themselves, one another, and simultaneously permit and restrict the voyeur’s perspective.”

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The collection, which includes Essie, Amyee, Janie, Macey, Saffi, Nayeli, Poppie, Rayna , comes a month on from the release of a video-drive campaign.

The AW17 film, directed by Dutch photographer and music video producer Anton Corbijn, stars models Magdalena Frackowiak and Élise Crombez, who, dressed in leather, garter belts, and strappy bras, play a game of strip pool in a dimly lit basement club.

Agent Provocateur’s AW17 video can be found below.




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