Agent Provocateur appoints social media agency

Lingerie brand Agent Provocateur has appointed Grape Digital as its first social media agency, in attempt to boost short and long term sales.

The company will be responsible for growing Agent Provocateur’s presence across social networks, including the production of applications.

The brand is also reportedly looking to invest in mobile technology, such as iPhone apps.

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Grape Digital will run ad campaigns on behalf of the brand to boost sales in the run up to Christmas, whereas sister agency The 7th Chamber will be responsible for seeding its video content across the web.

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