Agent Provocateur has announced the appointment of Fabrizio Malverdi as its new chief executive.

Maldervi joins the company from Dior Homme, where he worked as managing director, and replaces Garry Hogarth, who announced his resignation in February after 10 years in the role.

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He began his career in Italy, working with brands including Vivienne Westwood, Martin Margiela and Calvin Klein Collection.

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With an extensive network in the international retail and wholesale market, Malverdi has a long track record of building iconic brands and delivering growth and innovation.

Prior to joining Dior Homme, he was also the CEO of John Galliano SA and CEO and president of Givenchy.

Commenting on this new role, Malverdi said: “I’m really excited to be joining Agent Provocateur, a very successful business with a unique heritage. I look forward to working with the existing management team to lead Agent Provocateur in the next phase of its growth, consolidating its position as a key player in the luxury fashion sector.”

Chris Woodhouse, chairman of Agent Provocateur, said: “I am delighted to welcome Fabrizio to Agent Provocateur and he joins us at a very exciting time in the company’s development.

“I am sure that his extensive industry experience and skills will be invaluable to Agent Provocateur and I am very much looking forward to working with him.”