The American brand Affinitas & Parfait has named the winner of its large-scale stylist competition.
In a play on the popular talent-show-style competitions such as America’s Next Top Model and Project Runway, Affinitas & Parfait launched a nationwide search for the "Parfait Stylist" in August. Contested submitted their initial entries, looks styled around the brand’s lingerie, through Polyvore. The final 10 submitted a "Style Off" video using a set of Affinitas & Parfait lingerie to create a head-to-toe look in one minute.
The videos were posted online, allowing the public to vote for the top five, and the final winner, Elyssa Goodman, was chosen by bloggers Treacle Tart (The Lingerie Addict) and Miriam Hernandez (The Lingerie Stylist).
The prize was $1500 cash, $1000 of Affinitas & Parfait lingerie, a trip to LA to style the brand’s new collections and $1000 budget for the shoot’s accessories.