L.A based lingerie brand Affinitas has today launched "Everyday Women D-serve", a new competition to honour inspiring women in the U.S.
The luxury lingerie brand is asking fans to nominate an everyday woman, be it a mother, sister, teacher or friend who has made a positive impact in their life.
The winning nominee will receive an American Express Gift Card pre-loaded with $3000 and an Affinitas or Parfait lingerie set once a month for a year. The nominator will also receive a $500 AMEX Gift Card.
Affinitas marketing coordinator Carrie Lam commented: "We know how easy it is to bypass life’s little luxuries when you’re busy and on-the-go handling your everyday life – and we want to change that. We hope through this contest to not only shed a spotlight on everyday women across America, but to introduce them to a world of affordable luxury they can access and truly deserve!"
In order to enter, fans must submit their nomination at DeserveAffinitas.com by June 30, 2013. Affinitas will then narrow down to the top 20 entries. These will then enter a public voting round from July 22 – November 4 to find the top three entries, where fans will be encouraged to vote on who they think has the most inspiring story as an Everyday Woman.
The final step will see competition guest judges, GALTime.com and fashion writer and stylist Samantha Lim, choose the final Grand Prize duo.
The winners (nominee and nominator) will be announced on DeserveAffinitas.com on Friday, November 22.