Affinitas Intimates has launched a countertop-range of ‘Cupcake panties’ for retailers.
The brand will supply stockists with a free cupcake box to display 20 stretchy panties, which come in three colours and retail for £8 each.
Retailers can sell the panties – a choice of hipster or thong – as gifts, or as ‘spares’ for a gym bag, glove box or work.
Affinitas introduced the new products at Salon International de la Lingerie last month after deciding it needed to capture the “fun aspect” of selling a packaged panty on the counter.
Rebecca Spiers, Affinitas Intimates sales manager for Europe commented: “Since 2006, we have always sold a packaged panty, but last year we decided that the ones we had needed radically updating to suit the market. The market needed a lot more fun and pizzazz!”
“So the idea of the cupcake panty was born – thanks to the interest created by the Mary Berrys and Martha Stewarts of this world and the love of cupcake baking in the UK and US.”