Affinitas Intimates pursues European expansion

New entrant Affinitas Intimates is exhibiting for the first time at Moda, this year, as it seeks to expand within the European market.

The brand seeks to combine good ‘price points with quality’ and offers sizes 30 to 40 backs up to a G cup.

Affinitas Intimates European sales manager Rebecca Spiers said: “We have had a lot of interest. We are very new, so people who want to see what’s new on the scene are always going to drop by to find out a little bit more about us.

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“We are just developing. We were really pleased with the reaction that we got last season, but Moda is really to make a splash on the market.

The brand is currently concentrating primarily on the French and British markets, but it is also seeking stockists throughout Europe.

Spiers added: “In America, we have got 600 stockists. Australia is a new distributorship and it seemed just only natural to move into Europe. At the moment, we are concentrating on the French and the British markets, in terms of the agents, but we are looking for distributors all throughout Europe."

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