An advertisement for sex toys will run on daytime TV for the first time, this Monday.
The 30 second clip, which will market adult retailer Lovehoney, is to air on ITV2 during The Real Housewives of New York City.
The advertisement does not show the actual sex toys. It features a couple kissing passionately, before parting and suggestively telling each other to ‘have a good day’
A strapline then flashes up with the words ‘Live a Sexier Life.’
The new advert was compared by the company to the famous Gold Blend adverts of the 1980s, but with ‘added desire.’
Lovehoney, which has a reported annual turnover of £13.5m, bought online lingerie retailer BeCheeky.com in April, 2011.
The move followed a six-figure investment last year in the independent lingerie and party plan company BlueBella, suggesting the company is looking to further establish itself in the lingerie sector.
View the advert below: